Automobilist

Automobilist

Automobilist

Brand Manager & Graphic Designer

Brand Manager & Graphic Designer

Brand Manager & Graphic Designer

2020 — 2024

2020 — 2024

2020 —
— 2024

Starting as a Graphic Designer at Automobilist, I gradually grew into the role of Brand Manager while remaining closely involved in the creative work. Over time, my role expanded from producing visual assets to helping connect the Creative and Marketing teams, overseeing brand consistency and shaping how campaigns, products and partnerships were communicated across different channels.

My work covered graphic design, campaign development, photography, video editing, landing pages and microsites, as well as creative and art direction on smaller projects. I also worked on campaigns and collaborations with brands including Porsche, Ferrari, McLaren, Formula 1 teams and more, often taking established key visuals and translating them into a wider range of branded assets and communication.

Starting as a Graphic Designer at Automobilist, I gradually grew into the role of Brand Manager while remaining closely involved in the creative work. Over time, my role expanded from producing visual assets to helping connect the Creative and Marketing teams, overseeing brand consistency and shaping how campaigns, products and partnerships were communicated across different channels.

My work covered graphic design, campaign development, photography, video editing, landing pages and microsites, as well as creative and art direction on smaller projects. I also worked on campaigns and collaborations with brands including Porsche, Ferrari, McLaren, Formula 1 teams and more, often taking established key visuals and translating them into a wider range of branded assets and communication.

Starting as a Graphic Designer at Automobilist, I gradually grew into the role of Brand Manager while remaining closely involved in the creative work. Over time, my role expanded from producing visual assets to helping connect the Creative and Marketing teams, overseeing brand consistency and shaping how campaigns, products and partnerships were communicated across different channels.

My work covered graphic design, campaign development, photography, video editing, landing pages and microsites, as well as creative and art direction on smaller projects. I also worked on campaigns and collaborations with brands including Porsche, Ferrari, McLaren, Formula 1 teams and more, often taking established key visuals and translating them into a wider range of branded assets and communication.

Automobilist x Oracle Red Bull Racing — Art to the Max

Automobilist x Oracle Red Bull Racing — Art to the Max

Automobilist x Oracle Red Bull Racing — Art to the Max

Campaign Design, Product Presentation, Microsite Design

Campaign Design, Product Presentation, Microsite Design

Campaign Design, Product Presentation, Microsite Design

Collaborators:

Collaborators:

Collaborators:

Longiy — Designer

Longiy — Designer

Longiy — Designer

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

Kryštof Zika — 3D

Kryštof Zika — 3D

Kryštof Zika — 3D

2025

2025

My role focused on developing the campaign and overall product presentation for the Art Edition Print, a special poster release consisting of 25 unique one-of-one variants created by a guest designer. I produced the imagery for all 25 editions and translated the concept into a complete set of campaign assets across social media, newsletters and web.

I also designed and built a dedicated microsite on Automobilist’s platform, which acted as the central destination for the launch and connected communication coming from both Automobilist and Oracle Red Bull Racing.

My role focused on developing the campaign and overall product presentation for the Art Edition Print, a special poster release consisting of 25 unique one-of-one variants created by a guest designer. I produced the imagery for all 25 editions and translated the concept into a complete set of campaign assets across social media, newsletters and web.

I also designed and built a dedicated microsite on Automobilist’s platform, which acted as the central destination for the launch and connected communication coming from both Automobilist and Oracle Red Bull Racing.

My role focused on developing the campaign and overall product presentation for the Art Edition Print, a special poster release consisting of 25 unique one-of-one variants created by a guest designer. I produced the imagery for all 25 editions and translated the concept into a complete set of campaign assets across social media, newsletters and web.

I also designed and built a dedicated microsite on Automobilist’s platform, which acted as the central destination for the launch and connected communication coming from both Automobilist and Oracle Red Bull Racing.

2022

Automobilist x Audi — Audi Quattro S1

Automobilist x Audi — Audi Quattro S1

Automobilist x Audi — Audi Quattro S1

Campaign Design, Product Presentation, Photograpy

Campaign Design, Product Presentation, Photograpy

Campaign Design, Product Presentation, Photograpy

Collaborators:

Collaborators:

Collaborators:

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

Kryštof Zika — Animation

Kryštof Zika — Animation

Kryštof Zika — Animation

2025

2025

The Audi Quattro project is a good example of how a typical Automobilist campaign came together. The visual language from the original poster was carried across social media, newsletters, the website and product presentation, turning one key artwork into a full campaign across all of Automobilist’s channels.

The launch also included Christian Geistdörfer’s visit and a poster signing session, which I photographed and used as part of the wider story around the release.

The Audi Quattro project is a good example of how a typical Automobilist campaign came together. The visual language from the original poster was carried across social media, newsletters, the website and product presentation, turning one key artwork into a full campaign across all of Automobilist’s channels.

The launch also included Christian Geistdörfer’s visit and a poster signing session, which I photographed and used as part of the wider story around the release.

The Audi Quattro project is a good example of how a typical Automobilist campaign came together. The visual language from the original poster was carried across social media, newsletters, the website and product presentation, turning one key artwork into a full campaign across all of Automobilist’s channels.

The launch also included Christian Geistdörfer’s visit and a poster signing session, which I photographed and used as part of the wider story around the release.

2021

Automobilist x Monza — 100 Years of Monza

Automobilist x Monza — 100 Years of Monza

Automobilist x Monza — 100 Years of Monza

Marketing Campaign, Photography

Marketing Campaign, Photography

Marketing Campaign, Photography

Collaborators:

Collaborators:

Collaborators:

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

Kryštof Zika — Photography

Kryštof Zika — Photography

Kryštof Zika — Photography

2025

2025

The 100 Years of Monza collection brought a selection of historic poster designs back to life to celebrate the circuit’s centenary. We travelled to Monza to photograph the collection on location and create a visual story around the release.

The resulting imagery became the foundation for the wider campaign, with the communication adapted across social media, website, newsletters, paid ads, partner channels and other launch materials, presenting the individual posters as one cohesive collection.

The 100 Years of Monza collection brought a selection of historic poster designs back to life to celebrate the circuit’s centenary. We travelled to Monza to photograph the collection on location and create a visual story around the release.

The resulting imagery became the foundation for the wider campaign, with the communication adapted across social media, website, newsletters, paid ads, partner channels and other launch materials, presenting the individual posters as one cohesive collection.

The 100 Years of Monza collection brought a selection of historic poster designs back to life to celebrate the circuit’s centenary. We travelled to Monza to photograph the collection on location and create a visual story around the release.

The resulting imagery became the foundation for the wider campaign, with the communication adapted across social media, website, newsletters, paid ads, partner channels and other launch materials, presenting the individual posters as one cohesive collection.

2022

Automobilist x De Tomaso — Mission AAR

Automobilist x De Tomaso — Mission AAR

Automobilist x De Tomaso — Mission AAR

Logo Concepts

Logo Concepts

Logo Concepts

Collaborators:

Collaborators:

Collaborators:

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

Jan Rambousek — Creative Direction

2025

2025

Mission AAR — American Automotive Renaissance — was a long-term initiative by De Tomaso aimed at bringing a renewed focus to American automotive design and craftsmanship. As part of Automobilist’s creative collaboration with the brand, I developed early logo and branding concepts for the initiative.

The selected direction was then refined and finalised by Creative Director Jan Rambousek before becoming part of the wider Mission AAR identity, including its use across the Automobilist x De Tomaso poster collection.

Mission AAR — American Automotive Renaissance — was a long-term initiative by De Tomaso aimed at bringing a renewed focus to American automotive design and craftsmanship. As part of Automobilist’s creative collaboration with the brand, I developed early logo and branding concepts for the initiative.

The selected direction was then refined and finalised by Creative Director Jan Rambousek before becoming part of the wider Mission AAR identity, including its use across the Automobilist x De Tomaso poster collection.

Mission AAR — American Automotive Renaissance — was a long-term initiative by De Tomaso aimed at bringing a renewed focus to American automotive design and craftsmanship. As part of Automobilist’s creative collaboration with the brand, I developed early logo and branding concepts for the initiative.

The selected direction was then refined and finalised by Creative Director Jan Rambousek before becoming part of the wider Mission AAR identity, including its use across the Automobilist x De Tomaso poster collection.

2020